Associates, Partners et sons designed the visual identity for Paradox Holdings, a financial services company. Our task was to create a visual identity which would reflect independence, development, reliability and added value to their clients.
We used the dark blue color to communicate prudence, responsibility and reliability of the company. The octagonal symbol in the logo hides inside the development process of assembling simple geometrical shapes into a larger entity. Despite the number of elements involved, the final symbol stays as well balanced and wholesome as a simple shape. Moreover, the resemblance of the symbol to the classic diamond cut unobtrusively signals observers of value.
The overall image we wanted to created both by brand and the materials is one of attention to detail and thoroughness. As a part of the identity we also created the design of business cards, as well as various stationery items: pencils, sheets of paper and notebooks. For the notebooks we used Curious Matter paper in Adiron Blue color 270g paper for the outside and Scandia 2000 white 80g/m2 for the inside pages, and for the duplex business cards the same curious matter paper and Scandia 2000 Natural, 240g/m2.