Art DirectionDesign
Keeping close to the foundation of the identity we had created for the previous year, together with the RIGA IFF team we refined it by reducing the volume of typography, strengthening the festival's guidelines and overall design principles.
This year the festival's focus of research was on cinema and technology, for which the three-dimensional imagery taking form from the festival’s logo were developed by designer Sasha Gudkova while working at our studio, being inspired by the visual effects and filming techniques used in cinematography.
"The process of producing, distributing and screening contemporary films is often completely digital. Seemingly natural and accidental effects, such as light leaks, are simulated deliberately in post-production. It is with this thought and approach that I created the festival’s graphics through the interaction of digitally created light, form and texture."
Keeping close to the foundation of the identity we had created for the previous year, together with the RIGA IFF team we refined it by reducing the volume of typography, strenghtening the festival's guidelines and overall design principles.
This year the festival's focus of research was on cinema and technology, for which the three-dimensional imagery taking form from the festival’s logo were developed by designer Sasha Gudkova while working at our studio, being inspired by the visual effects and filming techniques used in cinematography.
"The process of producing, distributing and screening contemporary films is often completely digital. Seemingly natural and accidental effects, such as light leaks, are simulated deliberately in post-production. It is with this thought and approach that I created the festival’s graphics through the interaction of digitally created light, form and texture."
Keeping close to the foundation of the identity we had created for the previous year, together with the RIGA IFF team we refined it by reducing the volume of typography, strenghtening the festival's guidelines and overall design principles.
This year the festival's focus of research was on cinema and technology, for which the three-dimensional imagery taking form from the festival’s logo were developed by designer Sasha Gudkova while working at our studio, being inspired by the visual effects and filming techniques used in cinematography.
"The process of producing, distributing and screening contemporary films is often completely digital. Seemingly natural and accidental effects, such as light leaks, are simulated deliberately in post-production. It is with this thought and approach that I created the festival’s graphics through the interaction of digitally created light, form and texture."